It was a dream come true being able to create personal branding for Leslie, whom I have long admired and followed as a leader in the print design community. 

From our initial conversations, I could tell that this brand needed to reflect Leslie's intentional and authentic nature. I shared concepts with Leslie that reflected her 'edgy yet earthy' vibe - referencing nostalgic and romantic muses of Kate Moss, Florence and Penny Lane. The end result is something that is high end yet down to earth.